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| Markets as systems of social exchange: their organization and development with special reference to the role of technological change in market evolution in various parts of the industrialized world. Sociological analysis of contemporary marketing including cross-national comparisons and the role of internet technologies; researching and preparing a marketing plan. Coverage of marketing includes attention to issues of values and ethics. Instructor: Spenner or Reeves |
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| 01 | LEC | 40/35 | W F 11:40 AM-12:55 PM (Bio Sci 130)
| Ashton James,Claire
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Synopsis
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| * To find Trent go to http://map.duke.edu/
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