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| History and development of commercial advertising; advertising as a reflector and/or creator of social and cultural values; advertisements as cultural myths; effects on children, women, and ethnic minorities; advertising and language; relation to political and economic structure; and advertising and world culture. Emphasis on American society complemented by case studies of advertising in Canada, Japan, Mexico, Russia, Western Europe, and selected other countries. Instructor: O'Barr |
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| 01 | LEC | 4/5 | M Tu W Th F 2:00 PM-3:15 PM (Social Sci 119)
Crosslisted as:
CULANTH 110,ENGLISH 120,LINGUIST 120 | Mcdonic,Susan
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