|
| Markets as systems of social exchange: their organization and development with special reference to the role of technological change in market evolution in various parts of the industrialized world. Sociological analysis of contemporary marketing including cross-national comparisons and the role of internet technologies; researching and preparing a marketing plan. Coverage of marketing includes attention to issues of values and ethics. Instructor: Spenner or Reeves |
| 
|
|
| 01 | LEC | 18/20 | M Tu W Th F 2:00 PM-3:15 PM (Social Sci 225)
| Martinez-Martinez,Martha
|
|
|
|